Out On Your Own? Business Shower!



Professionals across the country continue recalibrating how they want to spend their time and talent, live a balanced life—and earn a living. Financial gurus, tech consultants and health and fitness experts are examples of those hanging up their own shingles. Through “business showers,” friends are helping their buddies with essentials. Sounds nice, right? Remember, professional liability protection is a must-have.


New Beginnings


When professionals who are “entrepreneurs at heart” decide to strike out on their own,  friends and families are going beyond liking them on social media as a show of support. How about a business shower? Amazon is of course in on the trend and The New York Times reports:


Across the United States, especially in New York City, entrepreneurs are appropriating the baby shower, an event previously reserved for expectant parents, usually mothers…Some business showers include games, decorations and catering. Some founders even ask for gifts, providing links to business registry websites that have also become popular. Business showers generally differ from launch parties because they occur at the very early stages of a start-up, sometimes when the business is still just gestating as an idea.


“I would say the beauty of a business shower is it’s kind of a new concept, and it’s kind of whatever you want to make of it,” said Dulma Altan, founder of Makelane, a master class for female founders. It offers a free virtual kit called Startup Stork to help people plan business showers. Over 1,300 have been downloaded in 2021.



Securing Your Niche


Sid Singh of Brooklyn actually held two business showers upon quitting his full-time job to start his own company, providing financial advice. After the first, a beer and pizza gathering, he held a second, on a rooftop in Brooklyn, decorated with gold balloons in the shape of dollar signs. As a result, he reports: “Some of my friends were like, ‘Send me your deck’ or ‘I know people who would be great for it,’” he said. “I also had about 15 friends sign up for the program.”


It’s exciting to see new possibilities take off. Disruption, ideas, freedom and flexibility are exactly what many entrepreneurs thrive on. Of course, work involving clients also has the inherent risk that some may be unsatisfied—and demand relief through lawsuits alleging errors, omissions, negligence and so on. Whether or not mistakes were made, defense against  allegations is costly—and frequently ruinous.



Colonial Surety makes it easy for professionals to protect themselves with Affordable Professional Liability Insurance.  If you’re ever sued for negligence because mistakes were made or your work didn’t meet client expectations, Colonial will cover legal defense expenses, as well as, the cost of settlements and judgments. For added value, with your first purchase of insurance from Colonial Surety, we include $50,000 of Cyber Liability Insurance to further protect your business. Specifically, in the event of a cyber breach you’ll have defense against related lawsuits and regulatory actions, plus expert-led response, notification and crisis management services to prevent an incident from spiraling into a disaster.Don’t let a mistake or misunderstanding ruin your business or wipe out your savings. Obtain Professional Liability with Cyber insurance from Colonial in minutes, now. Just:


  • Get your quote online anytime, from anywhere;
  • Enter your information and payment method; and,
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Professional Liability Insurance–with Cyber–Right HERE.


Founded in 1930, Colonial Surety Company is a reliable, affordable and dependable source of insurance and surety bonds for working people and their businesses all across the country. Our direct, digital portfolio of 4,000 license and permit bonds and liability protections cover a wide range of interests, professions and businesses. Colonial Surety Company is listed by the U.S. Treasury as an approved surety, and rated “A” (Excellent) by A.M. Best—an accolade of which we are extremely proud.