Portability, bold flavors and bubbles (think hard seltzer) are trending way up in alcohol sales and show no signs of stopping. Convenience, complex tastes and recyclability are all striking a chord. Here are trends to lean into when starting or growing an alcohol retail sales business.
Alcohol Sales Trends
The rapid growth of hard seltzers shows no sign of stopping. Anticipate a continued proliferation of all kinds of fruity flavors and colorful cans. Think spicy pineapple—and hard everything. Doordash shares these insights from industry experts:
While hard seltzer sales don’t show any signs of slowing, expect to see demand grow for a greater variety of non-traditional hard drinks in 2022. “Hard seltzers are so popular right now. Some liquor stores have entire aisles dedicated to them,” Niki Hernandez, R&D manager and senior flavorist at Flavorchem….
Watch for new spiked beverages such as hard kombucha, hard iced tea, The trend shows no sign of slowing down: if it’s a drinkable liquid, expect a hard version of it on shelves soon. “We’ve seen hard seltzer move into hard everything else,” said Kara Nielsen, director of food and drink forecasting at WGSN….
Portability is also a huge trend in alcohol sales. Courtesy of the pandemic, outdoor meet-ups and walkabouts have become a popular and convenient way to connect with friends and family, and of course drinks add to the conviviality. In addition to convenience and cheer, recyclability is a high priority in choice making too. As Doordash sums up:
Getting to-go cocktails has also become the standard both for retailers and restaurants. For many restaurants, selling to-go cocktail kits began as a way to keep sales going during the pandemic and on the retail side, ready-to-drink beverages like canned margaritas are one of the fasted growing alcohol categories. In fact, Future Market Insights projects that the global drink cans market will expand by 2.3x through 2031. Why is this category exploding? Two reasons: convenience and recyclability. Canned drinks are portable and less fragile than glass containers, and the steel and aluminum used to make cans is much more recyclable than glass or other materials. In 2022, expect to see this portable category go places.
Bound for Growth?
As the trends indicate, there are great times to be had in the alcohol sales business. As you start or grow your alcohol retail sales company, let Colonial Surety help you. You’ll need a current liquor license, and typically a pre-requisite is obtaining an alcoholic retailer license bond. We’re direct bond writers—so we provide our lowest possible rate direct to you. It’s best not to waste time and money getting a “generic” bond—through middle players. Colonial offers direct, digital bonds, customized to the specifications for licensing in every market in across the country.
We make it so easy to obtain an alcoholic retailer license bond that you can do it now. The steps are simple—get a quote online, fill out your information, and enter a payment method. E-file your bond from anywhere, even your car between sales calls. It’s that simple!
What Exactly Is An Alcoholic Retailer License Bond?
Sometimes referred to as an alcohol beverage bond or a liquor license bond, an alcoholic retailer license bond is a type of surety bond and involves three parties: the obligee (the public entity requiring the bond); the principal (the person needing the bond); and the surety company that issues the bond. Essentially, when you secure an alcoholic retailer license bond, you are guaranteeing that you will abide by all of the regulations applicable in your state. Failure to do so can result in a claim against your bond. In that way, alcoholic retailer license bonds serve as a form of protection to the public—a commitment that your alcohol retail business is run professionally, honestly and in accordance with the law. (If you want to learn more about surety bonds, you’ll find this brief video helpful.)
It is critical for an alcoholic retailer license bond to be written to address the specific requirements of the obligee. Colonial Surety is here to help: founded in 1930, we are licensed for business in every state of the country and the District of Columbia. As a direct writer, we meet the specific requirements of obligees across the country. There’s no need to get stuck in the middle when you are required to obtain an alcoholic retailer license bond: get it directly, right here today.
Looking to boost your earning potential as you branch into new career paths? Colonial Surety is here to help small businesses and self-starters in every field. Our direct, digital portfolio of 4,000 license and permit bonds makes it easy to obtain the specific, business and professional bonds required in every part of the country. From mortgage broker, to real estate agent, to motor vehicle dealer, collection agent and more—you name it, we most likely have exactly what you need: license and permit bonds here.
As a national surety bond leader, Colonial makes it quick and efficient to obtain license bonds in just a few clicks, online, anytime, from anywhere. Founded in 1930, Colonial Surety Company is a leading direct seller and writer of surety bonds and insurance products across the USA. Colonial is rated “A Excellent” by A.M. Best Company and U.S. Treasury listed. Our customers have awarded us a 4.8 TrustScore—and they especially appreciate our speedy, easy service. You will too—we promise!