Digital Marketing Specialist

Colonial Surety is a digital insurance company. We are looking to add to our marketing initiatives with an internal marketing team to support our product expansion scheduled for 2020.

The Marketing Specialist will play a key role in the growth of the company. This is an excellent position for a motivated, quick learner who holds the below skillset. The position will be working independently and reporting out to upper management.

• Plan and execute all digital marketing, including SEO/SEM, marketing database
• Plan and manage Social media and display advertising campaigns
• Design, build and maintain our social media presence
• Identify trends and insights via google analytics
•  Create demo videos using video editor
•  Write 10-15 industry blogs per week
• Bring innovative ideas to marketing collateral and UX
• Plan, execute and measure A/B testing for the website
• Oversee interns to obtain market partner research and create landing pages.
• Schedule and take notes, summarize marketing meetings
• Administrative duties as requested by marketing lead and other department heads.
• Attend conferences to speak with and present to potential partners
• Liaison between company and agencies and other vendor partners

Requirements

• BS/MS degree in marketing or a related field
• Proven experience in digital marketing
• Demonstrated experience writing blogs
• Excellent presentation and communication skills
• Business presence and professional demeanor
• Demonstrable managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target
• Experience in optimizing landing pages and user funnels
• Solid knowledge of Google Analytics, AdWords and mass email platforms
• WordPress and Photoshop

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